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      <image:caption>Marketing in cannabis isn’t for the faint of heart—but Oli Bell has never been one to back down from a challenge. As VP of Marketing &amp; Brand at BZAM, she’s redefining what it means to build standout brands in an industry that’s constantly shifting.</image:caption>
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      <image:caption>Jaime Lipowitz isn’t just building a brand—she’s shaping the future of cannabis marketing. As the founder of High Buds Club, she saw what others overlooked: the immense influence of Budtenders in driving consumer choices.</image:caption>
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      <image:caption>Abi Roach is a pioneering force in the cannabis industry, with over 20 years of experience breaking barriers and redefining norms. From founding the iconic HOTBOX to her leadership roles at McIntyre Creek Cannabis and Jane Dope Inc., Abi has championed authenticity, advocacy, and innovation. That’s why Abi is our Change MakeHER of the month!</image:caption>
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      <image:title>Cannabis Blog - Recruitment, Job Hunting TIps and Industry Stats - Change MakeHERS: Spotlighting Rebecca Allen Tapp - Rebecca Allen Tapp, Product Manager, Paralab Green</image:title>
      <image:caption>Introducing Rebecca Allen-Tapp, this month’s Change MakeHER and a leading expert in cannabis lab equipment for post-harvest, extraction, and packaging. As Product Manager at Paralab Green in Portugal, Rebecca leverages her deep technical expertise and EU GMP knowledge to deliver turnkey solutions across Europe’s cannabis sector.</image:caption>
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      <image:title>Cannabis Blog - Recruitment, Job Hunting TIps and Industry Stats - Change MakeHERS: Spotlighting Heidi Whitman - Heidi Whitman, Global Strategist | Tenured Cannabis Entrepreneur | Board Member | Animal Health &amp; Wellness Leader | Global Consultant</image:title>
      <image:caption>Introducing Heidi Whitman, this month’s Change MakeHER and a driving force behind the EmpowHer Cannabis Society, a global network empowering 750+ women across 27 countries in the cannabis industry. With a passion for promoting plant-based health solutions and creating opportunities for women, Heidi is a visionary leader who has made a lasting impact on the cannabis sector.</image:caption>
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