About Us
We are a North American team of knowledgeable, empathetic and well-connected individuals who are dedicated to providing a seamless end-to-end hiring experience.
We do the hard-work to bring you the best candidates possible, from both within the industry and outside the industry, while advocating for equitable, diverse and inclusive hiring practices and candidate pools.
With over 20+ years of recruitment experience and sole dedication to the cannabis industry, we offer bespoke recruitment services rooted in the practice of head-hunting that aim to provide the best solutions for companies of all sizes.
Seed to sale. Roots to suits. And everything in between.
Meet Our Founders
White Ash Group is your trusted partner in talent acquisition and workforce solutions within the dynamic cannabis industry. Get acquainted with the visionaries who drive our commitment to excellence and innovation.
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Jerome Hoyte is Managing Partner and Co-Founder of White Ash Group. Originally from London, England, Jerome found his way to Canada through his 20 years of international travel as a Senior Consultant working for Fortune 500 companies. Jerome is a well-known and respected leader in the Cannabis industry, having been supporting the industry since the beginning of legalization. Jerome has been responsible for placing countless candidates and is known for speaking on various panels at industry events such as Lift&Co about talent acquisition and diversity and inclusion. Jerome currently manages a large book of business for White Ash, including successfully managing and supporting the growth of strategic recruitment opportunities.
Prior to stepping into the Cannabis industry and building White Ash Group, Jerome spent 15 years recruiting internationally for large Fortune 500 companies, including setting up offices and operations in Malaysia, Africa, England and Dallas for large telecom and oil & gas companies. When Jerome isn't sifting through resumes and coordinating interviews, he can be found taking care of his 2 kids and watching football.
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Graydon Welbourn is Managing Partner and Co-Founder of White Ash Group. Graydon is a leader in the Cannabis industry, having placed countless candidates, always actively engaging with the community by hosting events and always looking to provide value to those around him. Graydon is currently building a forthcoming podcast on employment in the industry, along with running a blog series on best practices. Graydon currently manages a large book of business for White Ash, including successfully managing and supporting the growth of countless Cannabis companies.
Prior to stepping into the Cannabis industry and building White Ash Group, Graydon was a top performer at S.i. Systems, a large national recruitment firm, where he managed a team of recruiters and a $2MM book of business including major clients such as CitiBank, TD Bank, & RBC. Graydon is a relentless networker, and connector, going back to his days of hosting and managing events for major brands and nightclubs in Toronto and Calgary. Graydon attended the University of Toronto where he studied History and George Brown where he studied Cannabis Business.
As your trusted partner in recruitment, we are:
Head-Hunters by Nature
We don’t just find the best talent on the market, but the best people in the market to transform your business. By taking an active approach to our hiring approach, we recruit the best candidates for the role.
Cannabis Focused
By focusing on one industry, we are able to dive deep on industry trends, provide advice on key hires and timelines and cultivate lasting relationships with the industries top talent.
North America Wide
With offices in Toronto and New York, and team members across both, we are present in the key cannabis markets allowing us to be in constant contact with top talent in the cannabis industry and those looking to enter it.
Our Industry Friends & Partners
The Banyan Tree
The Banyan Tree represents a carefully selected collection of companies, brands, groups and individuals recognized by the community as leaders within their chosen disciplines. provide access to industry leading guidance spanning facility design; genetic acquisition; cultivation; sales strategy and marketing implementation.
Vetrina Group
Vetrina Group specializes in supporting cannabis businesses achieve and sustain profitability. As retail experts, they focus on businesses standing out from the rest.
Cultivated Media
Cultivated Media is passionate about journalism and the cannabis industry. Cultivated strives to bring the best of journalism and the best of the industry together.