Confidence isn't an innate trait—it's a skill honed through deliberate action. In today's competitive professional landscape, cultivating self-assurance is pivotal for career advancement. This guide offers actionable strategies to help you overcome shyness, build self-trust, and step confidently into leadership roles.

In 2025, the job market is more competitive — and more automated — than ever. Traditional strategies like resume tweaks and online applications aren’t enough to stand out. But professionals are still landing dream roles, making bold pivots, and securing major salary jumps. How? By using next-level job search tactics designed for today’s hiring landscape. In this post, we’re diving into 7 high-impact strategies that are helping candidates bypass the noise, build real connections, and land interviews — often without ever applying online.

As Canadian cannabis companies expand into international markets, new hiring needs are emerging—especially in Europe. In our latest blog, we explore how this global shift is reshaping the industry and how White Ash Group is helping businesses find the right talent to grow locally and abroad.

Welcome to "Talent Trailblazers: Our Team, Your Recruiter," a series diving deep into the world of recruitment, spotlighting the skilled individuals of White Ash Group. Our seasoned professionals are dedicated to connecting talent with opportunities in the cannabis industry. Meet our team, and uncover their expertise, quirks, and unique skills. This month, meet Nicole Gertz-Ross, our new Business Development Executive at White Ash Group!

When preparing for a job interview, most candidates focus on impressing the hiring manager—but the real advantage starts earlier, with the recruiter. Recruiters have insider knowledge about the company, the role, and the interview process, making them a valuable resource. Instead of treating recruiter calls as a formality, approach them as strategy sessions. By asking the right questions—like what challenges the role is solving, what the hiring manager values most, and what to expect in each interview round—you can walk into interviews fully prepared and confident. In this post, we’ll cover seven smart questions to ask a recruiter to gain a competitive edge in your job search.

The cannabis industry continues to be a driving force in job creation across North America, with over 150,000 jobs in Canada and 440,000 in the U.S. However, challenges remain, including regulatory uncertainty and labor disputes. As the DEA deliberates on rescheduling cannabis, businesses and job seekers alike must navigate an evolving landscape. White Ash Group is at the forefront, connecting top talent with growing opportunities in this dynamic sector.

Hiring the best person for the job is more critical than ever in 2025. With business conditions rapidly evolving, companies are leveraging AI, data analytics, and skills-based hiring to find top talent. Expanding talent pools, prioritizing candidate experience, and measuring hiring success are key strategies organizations are using to stay ahead. Learn how leading companies are refining their recruitment processes to secure high-quality hires who can thrive in an ever-changing landscape.

Oli Bell has always believed that great brands don’t just sell products—they build communities. From leading marketing initiatives at lululemon to shaping the future of cannabis at BZAM, she’s spent her career creating connections that matter. This month’s Change MakeHER spotlight dives into Oli’s journey, her bold approach to marketing, and what’s next for BZAM in a rapidly shifting industry.

Finding top talent goes beyond resumes—it requires a strategic approach to assessing skills, performance, and cultural impact. In this guide, White Ash Group shares how to refine your hiring process to attract high-impact professionals who drive innovation and long-term success.

As the cannabis industry rapidly expands, companies must adapt their leadership strategies to navigate shifting regulations, evolving consumer demands, and intensifying competition. While traditional executive roles remain crucial, new C-suite positions are emerging to address the sector's unique challenges. From Chief Compliance Officers ensuring regulatory adherence to Chief Innovation Officers driving product evolution, these leaders are shaping the future of cannabis. As sustainability, data analytics, and customer experience become key differentiators, businesses must embrace these specialized roles to thrive. Is your company prepared for the next generation of leadership?

Recruitment is marketing—companies must sell themselves to attract top talent. A strong employer brand reduces hiring costs, improves retention, and sets businesses apart. In the cannabis industry, it builds legitimacy and attracts specialized talent.

To stand out, companies should refine their employer value proposition, leverage social media, enhance candidate experience, and prioritize DEI. Recruitment services can further strengthen branding by improving hiring experiences and showcasing company culture. In 2025, investing in employer branding isn’t optional—it’s essential.

This month meet the strategist behind High Buds Club, Jaime Lipowitz. As the founder of High Buds Club, she saw what others overlooked: the immense influence of Budtenders in driving consumer choices. With just $5K and zero outside investment, she turned a bold idea into a profitable business, pioneering a first-to-market advertising solution for the cannabis industry.

In this month’s Change MakeHER spotlight, Jaime shares how she turned a bold vision into a thriving business, proving that the best way to predict the future is to create it.

Welcome to "Talent Trailblazers: Our Team, Your Recruiter," a series diving deep into the world of recruitment, spotlighting the skilled individuals of White Ash Group. Our seasoned professionals are dedicated to connecting talent with opportunities in the cannabis industry. Meet our team, and uncover their expertise, quirks, and unique skills. This month, meet Denzeyl Morris, our new U.S. Director of Sales at White Ash Group!

As the cannabis industry rapidly evolves, driven by both technological advancements and shifting regulations, the need for a skilled workforce has never been more critical. In the age of AI, automation, and new innovations, reskilling your team is essential for staying competitive. Whether it's mastering the latest cultivation techniques, navigating complex compliance laws, or leveraging AI in product development, reskilling ensures that your workforce is prepared to meet the challenges and opportunities of the future. Are you ready to invest in the growth of your team?

The cannabis industry is rapidly evolving, and so are the challenges of finding and retaining top talent. As we head into 2025, new trends are reshaping the recruitment landscape, from the stabilization of candidate resentment to the increasing importance of AI in hiring processes. Companies must adapt by embracing transparency, prioritizing diversity, and creating flexible work environments to attract skilled professionals in this fast-growing sector. Dive into the top five recruitment trends and discover actionable strategies to future-proof your hiring approach.

Holiday events are a perfect opportunity to network with confidence and cheer. This blog offers tips on setting goals, starting conversations, sharing elevator pitches, and following up to build lasting connections. Embrace the festive spirit and make meaningful professional relationships this season!

Thinking of using a competing job offer to demand a raise? Think again. While it might seem like a bold move, this strategy can backfire, damaging your reputation and burning bridges with both your current employer and the company that made the offer. In this blog, we explore why this approach is a career misstep and share proven, professional strategies to secure the raise you deserve—without risking your future.

"In an industry that wasn’t exactly rolling out the welcome mat for people like me, I had to create my own space," says Abi Roach, whose two-decade journey in cannabis spans founding the trailblazing HOTBOX lounge to leading strategic accounts at McIntyre Creek Cannabis.

As a disabled woman and early pioneer in the cannabis space, Abi has faced—and overcome—unique challenges. Her advocacy helped shape key moments in Canada’s path to legalization, while her bold approach to business has consistently set new standards for inclusion and innovation. Read this month’s change makeHERS story today!

Facing a layoff in the cannabis industry can feel like a major setback, but it’s also an opportunity to redefine your career path. Start by processing the change and reassessing your goals—do you want to stay in cannabis, or explore new industries? Update your resume to highlight transferable skills, network strategically, and stay informed about industry trends. Upskilling or freelancing can open new doors, while prioritizing your mental health ensures you stay resilient during the transition. With the right mindset and steps, this challenge can lead to your next big opportunity.

Hiring top talent isn’t without its challenges—whether it’s managing expectations, ensuring cultural alignment, or handling an influx of applications. The best HR professionals tackle these obstacles with strategic planning, clear communication, and smart use of technology. Discover how they turn common hiring hurdles into opportunities for building stronger teams! 🚀