Hiring the right salespeople is crucial because they are the frontline representatives who drive revenue, ensure regulatory compliance, and educate consumers. Effective salespeople not only boost sales but also build strong customer relationships by providing accurate product knowledge and addressing misconceptions about cannabis. With the industry’s complex and evolving regulatory landscape, knowledgeable sales staff can prevent legal issues and maintain the company’s reputation. Moreover, the right salespeople can adapt to market changes, respond to consumer trends, and contribute to the company's long-term success and growth.

In 2018, Canada made history by becoming the first G7 nation to legalize recreational cannabis, marking a monumental shift from prohibition to regulation. Today, we reflect on the incredible journey of Canada's legal cannabis industry over the past five years and explore where it stands today.