As the cannabis industry continues its rapid expansion, an increasing number of dynamic women are emerging as influential leaders within the field. Celebrate this month's Change MakeHER featuring Kathryn Long, Vetrina Group's Director of Marketing, as we delve into her distinctive perspectives and insights shaping the Canadian cannabis industry.

This blog post highlights the keys to success when negotiating salary and compensation for your next role. Specifically tailored to the cannabis industry, the article stresses the significance of meticulous research, strategic timing, and the presentation of a compelling case to justify desired compensation. Additionally, it delves into the dynamics of negotiating salaries through recruiters, offering practical advice to consider.

The cannabis industry presents a unique set of challenges and opportunities, making it imperative for C-suite executives to track key metrics and KPIs. Whether it's revenue and profitability, customer acquisition and retention, inventory management, compliance, brand awareness, operational efficiency, or market share, these metrics provide a roadmap to success in this dynamic and competitive industry.

As the cannabis industry grows, so does the demand for talent. This surge in growth has brought about a unique challenge in the industry: a cannabis talent shortage. By welcoming individuals from outside the cannabis sector, offering support, and fostering a culture of innovation, companies can overcome the cannabis talent shortage and propel their businesses to new heights. This blog post covers the importance of embracing change and new perspectives to drive sustainable growth in the industry.

In the rapidly evolving cannabis industry, facing challenges and uncertainties head-on is essential for success. Discover invaluable insights on how to staff intelligently amid tough times, from embracing adaptability and diversifying your talent pool to leveraging the right tools and fostering a collaborative work environment.

In 2018, Canada made history by becoming the first G7 nation to legalize recreational cannabis, marking a monumental shift from prohibition to regulation. Today, we reflect on the incredible journey of Canada's legal cannabis industry over the past five years and explore where it stands today.

The cannabis industry is thriving, but women in leadership roles still face unique hurdles. Our latest article explores these challenges and offers strategies for a more inclusive industry. From tackling gender bias to fostering work-life balance, we've got it covered.

Title inflation is a growing concern across the cannabis industry — inflated job titles lead to confusion and inequality within organizations. To combat title inflation in the cannabis industry, companies should review job descriptions, identify essential skills, analyze associated costs, and create pipelines for non-degree candidates through training.

The financial repercussions of losing an employee are substantial, averaging 6-9 months' worth of their salary to find a suitable replacement. However, the consequences extend beyond the fiscal realm. When a valuable team member quits, it can trigger a cascade of issues, including lowered morale and a potential bottleneck in your operations.

Integrating talent from the legacy cannabis market demands careful consideration during the hiring process. While these candidates bring valuable experience, it is essential to exercise due diligence and thoroughly vet them, just as you would with any other potential hire.

The cannabis industry is growing at a lightning-quick pace, and it’s often difficult to keep up with the demands of the ever-changing landscape. Because of this, the success of cannabis organizations rests heavily on their recruitment strategy and process.

Across Canada, there are approximately 3,000 dispensaries that range from privately owned retailers to government agencies. They all facilitate the sales of legal cannabis, but no two dispensaries are entirely the same.

From marketing and sales to technology, there are more remote opportunities opening up within the cannabis industry than ever before.