Job Growth, Policy Shifts, and Economic Impact
As the cannabis industry matures in both Canada and the United States, job creation remains one of its most significant contributions to the economy. While Canada continues to build on its federally legal framework, the U.S. is experiencing major regulatory changes that could further shape the industry’s workforce. In 2025, the cannabis sector stands at a critical juncture, facing both opportunities and challenges that impact employment, wages, and long-term growth.
Canada: A Stable but Evolving Market
Since Canada legalized recreational cannabis in 2018, the industry has created over 150,000 jobs, spanning cultivation, processing, distribution, retail, and ancillary services. The sector generated an estimated CA$5.07 billion in recreational cannabis sales in 2023 alone, marking a 12.2% increase from the previous year. However, high excise taxes and illicit market competition continue to pose challenges to businesses and employment stability.
To ensure the industry remains competitive, the federal government is conducting regulatory reviews focused on taxation, licensing, and market sustainability. In addition, educational institutions are responding to workforce demands by offering specialized training programs in cannabis cultivation, business management, and regulatory compliance, ensuring a steady pipeline of skilled workers.
United States: Job Growth Amid Policy Uncertainty
The Drug Enforcement Administration (DEA) has yet to finalize its decision on reclassifying cannabis from a Schedule I to a Schedule III substance. While initial expectations pointed to a potential rescheduling in 2024, the process has been delayed, with discussions still ongoing as of early 2025. This prolonged review has created uncertainty within the industry, affecting investment and job growth, particularly in research, pharmaceutical development, and retail operations.
Currently, the U.S. cannabis industry supports over 440,000 full-time jobs, with states like Michigan and Missouri seeing significant employment growth. New York’s legal cannabis market is also expanding rapidly, nearing $1 billion in sales since its launch. However, the industry is not without its labour disputes—some companies facing criticism for wage disparities and employee treatment, prompting calls for improved labour standards.
Opportunities and Challenges for Job Seekers
For professionals looking to enter the cannabis industry, now is an opportune time. With new states legalizing cannabis and existing markets expanding, demand for skilled workers is rising across various roles, including cultivation, retail, compliance, and research. Moreover, universities and training programs, such as those in Connecticut, are equipping job seekers with the necessary skills to thrive in this fast-growing field.
However, challenges remain. The lack of federal legalization in the U.S. creates an inconsistent regulatory landscape, making it difficult for businesses to operate across state lines. In Canada, high operational costs and stringent regulations mean companies must navigate financial pressures while maintaining workforce stability.
Looking Ahead
The cannabis industry’s job market is poised for continued growth, particularly as policy changes take effect and new investment opportunities emerge. Companies must focus on fair labour practices, employee retention strategies, and workforce development to sustain momentum.
At White Ash Group, we specialize in connecting top talent with leading cannabis companies across North America. Whether you’re a business looking to expand your team or a professional seeking new opportunities, our expertise ensures that you stay ahead in this dynamic industry.
Stay informed, stay connected, and let’s build the future of cannabis together.
Are you looking for a job in the cannabis industry? Explore our latest opportunities at White Ash Group or contact us today to learn how we can help you grow your career.
