Ontario’s new “duty to inform” hiring rule, taking effect January 1, 2026, will require employers to notify all interviewed candidates of their application outcome within 45 days.

While the regulation applies across all industries, it holds particular significance for cannabis employers—who often manage high-volume recruitment and face additional compliance demands. This article breaks down what’s changing, why it matters, and how cannabis businesses can navigate the shift to ensure strong, transparent hiring practices.

Burnout isn’t about individual weakness — it’s a systemic issue rooted in how work is designed and led. In this Insight Article, we explore the early signs of a burnout culture, why it’s more prevalent than many leaders realize, and what it really takes to address it. From sustainable workload design to leadership behaviours that prioritize wellbeing, we unpack practical, evidence-backed ways to create cultures where people can perform — without burning out.

What makes cannabis teams truly high-performing? It’s not just great hires — it’s alignment, accountability, and leadership that builds real trust. In this post, we explore the key traits that set successful teams apart and share practical tips for building a culture that drives growth from the inside out.

In 2025, cannabis executives are looking for more than compensation—they’re looking for alignment, influence, and purpose. As the industry matures, top C-suite candidates are prioritizing cultural fit, strategic autonomy, and long-term impact over quick wins. This piece breaks down what senior leaders really want—and why cannabis companies need a more targeted, relationship-driven approach to executive recruitment.

Canada’s 2025 job market is shifting—but not necessarily shrinking. While sectors like tech and healthcare continue to drive demand, unexpected industries like cannabis are now embracing AI and automation. Our latest salary guide highlights how cannabis employers are quietly competing for hybrid talent—those with regulatory know-how and digital fluency. From budtenders to biotech, flexibility, upskilling, and cross-sector agility are reshaping what “in-demand” really means.

The cannabis industry is maturing—and so are its pay scales, perks, and people priorities. The 2025 White Ash Group Salary Guide reveals the top-paying jobs, fast-growing roles, and the benefits that matter most to today’s workforce. From executive compensation to Budtender insights, this breakdown highlights what employers need to offer and what candidates should expect in Canada’s evolving cannabis job market.

In today’s rapidly changing business landscape, the most effective C-suite leaders aren’t the ones who command from above — they’re the ones who coach from within. As leadership evolves, executives who lead with empathy, trust, and collaboration are building stronger teams and more resilient cultures. In this edition of The Executive Edge, we explore what it means to be a modern leader — and why the shift from authority to empowerment is redefining success at the highest level.

Confidence isn't an innate trait—it's a skill honed through deliberate action. In today's competitive professional landscape, cultivating self-assurance is pivotal for career advancement. This guide offers actionable strategies to help you overcome shyness, build self-trust, and step confidently into leadership roles.

In 2025, the job market is more competitive — and more automated — than ever. Traditional strategies like resume tweaks and online applications aren’t enough to stand out. But professionals are still landing dream roles, making bold pivots, and securing major salary jumps. How? By using next-level job search tactics designed for today’s hiring landscape. In this post, we’re diving into 7 high-impact strategies that are helping candidates bypass the noise, build real connections, and land interviews — often without ever applying online.

As Canadian cannabis companies expand into international markets, new hiring needs are emerging—especially in Europe. In our latest blog, we explore how this global shift is reshaping the industry and how White Ash Group is helping businesses find the right talent to grow locally and abroad.

Welcome to "Talent Trailblazers: Our Team, Your Recruiter," a series diving deep into the world of recruitment, spotlighting the skilled individuals of White Ash Group. Our seasoned professionals are dedicated to connecting talent with opportunities in the cannabis industry. Meet our team, and uncover their expertise, quirks, and unique skills. This month, meet Nicole Gertz-Ross, our new Business Development Executive at White Ash Group!

When preparing for a job interview, most candidates focus on impressing the hiring manager—but the real advantage starts earlier, with the recruiter. Recruiters have insider knowledge about the company, the role, and the interview process, making them a valuable resource. Instead of treating recruiter calls as a formality, approach them as strategy sessions. By asking the right questions—like what challenges the role is solving, what the hiring manager values most, and what to expect in each interview round—you can walk into interviews fully prepared and confident. In this post, we’ll cover seven smart questions to ask a recruiter to gain a competitive edge in your job search.

The cannabis industry continues to be a driving force in job creation across North America, with over 150,000 jobs in Canada and 440,000 in the U.S. However, challenges remain, including regulatory uncertainty and labor disputes. As the DEA deliberates on rescheduling cannabis, businesses and job seekers alike must navigate an evolving landscape. White Ash Group is at the forefront, connecting top talent with growing opportunities in this dynamic sector.

Welcome to "Talent Trailblazers: Our Team, Your Recruiter," a series diving deep into the world of recruitment, spotlighting the skilled individuals of White Ash Group. Our seasoned professionals are dedicated to connecting talent with opportunities in the cannabis industry. Meet our team, and uncover their expertise, quirks, and unique skills. This month, meet Denzeyl Morris, our new U.S. Director of Sales at White Ash Group!

Sharing interview questions beforehand is a growing trend with both pros and cons. It fosters deeper conversations, reduces anxiety, and promotes fairness but may limit spontaneity and lead to overly rehearsed answers. Consider the role's needs and desired qualities before deciding. Read more on how to craft the best recruitment strategy for your next hire.

The U.S. cannabis industry is experiencing a significant boom, rapidly expanding its role as a major job creator. In the past year alone, over 22,000 new jobs have been added, bringing the total to more than 440,000 full-time positions. From cultivation and processing to retail and compliance, the industry is generating diverse employment opportunities. The fastest growth is seen in emerging markets like New York and New Jersey, with established regions such as the Midwest and West Coast continuing to expand. As legalization spreads, the cannabis sector is set to become a key player in the U.S. job market.

Employee referral programs leverage the networks of current employees to find top talent efficiently, offering benefits like improved hire quality, faster hiring processes, reduced costs, higher retention rates, and enhanced employee engagement. When well-implemented, they can attract high-quality candidates, reduce costs, and engage employees, making them a valuable investment for any organization. Learn more about employee referral programs with our ultimate guide with tips, benefits and examples.

Avoiding common job search mistakes can significantly improve your chances of securing a job. Key pitfalls include lacking clarity, neglecting networking, sending generic applications, overlooking personal branding, and losing motivation. By defining clear goals, building professional relationships, tailoring each application, curating a professional online presence, and maintaining a positive mindset, you can navigate the job market more effectively and increase your chances of success.

In the competitive landscape of job hunting, the follow-up process can make all the difference between landing your dream job and getting lost in the shuffle. While submitting your application and attending interviews are crucial steps, the art of following up cannot be overlooked. It demonstrates your enthusiasm, professionalism, and commitment to the opportunity. This guide covers essential tips such as understanding the employer's timeline, sending timely thank-you emails, and knowing when to move on. Mastering these follow-up strategies can significantly enhance your chances of standing out and securing the job you desire.

Hiring the right salespeople is crucial because they are the frontline representatives who drive revenue, ensure regulatory compliance, and educate consumers. Effective salespeople not only boost sales but also build strong customer relationships by providing accurate product knowledge and addressing misconceptions about cannabis. With the industry’s complex and evolving regulatory landscape, knowledgeable sales staff can prevent legal issues and maintain the company’s reputation. Moreover, the right salespeople can adapt to market changes, respond to consumer trends, and contribute to the company's long-term success and growth.