You’ve found the perfect candidate, and now it’s time to make the job offer—but how you present it can make all the difference. A well-structured and thoughtful job offer shows candidates they’re valued, making them more likely to accept with confidence. In this post, we’ll share essential tips for presenting a job offer, from setting the right tone to handling negotiations and ensuring a smooth transition from offer to onboarding. Use these strategies to secure top talent and start new hires off on the right foot.

This month’s Change MakeHER spotlight shines on Rebecca Allen-Tapp, Product Manager at Paralab Green and a trailblazer in the cannabis industry. With extensive expertise in lab equipment for post-harvest, extraction, and packaging, Rebecca has been pivotal in shaping the operational landscape of the European cannabis market. From her early work in North America's recreational sector to leading innovative solutions across Europe, Rebecca continues to drive progress with her technical expertise, delivering high-impact results and empowering the industry with cutting-edge advancements.

In the hiring process, it's easy for candidates to give rehearsed or surface-level answers. But to truly assess their potential, you need to dig deeper. Behavioral interview questions are a powerful tool to uncover how a candidate thinks, acts, and solves problems in real-world situations. In this guide, you'll learn how to craft questions that go beyond the surface, encouraging candidates to share revealing insights about their past behaviours—giving you the clarity you need to make informed hiring decisions.

When employees have the freedom to make decisions and take ownership of their work, they become more engaged, accountable, and innovative. Leaders can foster this autonomy by setting clear goals, providing the right tools, and building a culture of trust and open communication. This shift empowers employees to manage themselves, stay motivated, and contribute meaningfully to the organization’s success. Ready to unlock your team’s potential with trust and autonomy? Read more!

Working with a recruiter can be a game-changer in your job search, especially in the cannabis industry. By partnering with White Ash Group, you’ll gain access to tailored job opportunities, personalized career guidance, and industry insights that can help you land your ideal role. Here are five smart strategies to maximize your collaboration with recruiters and boost your job search success.

Heidi Whitman, this month’s Change MakeHER, is co-founder of the EmpowHer Cannabis Society, a groundbreaking global network of 750+ women across 27 countries. Dedicated to empowering female professionals in the cannabis industry, Heidi is passionate about plant-based wellness, advocating for women's health research, and fostering a supportive community where women can thrive and lead. Through EmpowHer, she’s helping women take their place at the forefront of this dynamic industry. Read more about Heidi's inspiring journey!

In the fast-moving cannabis industry, strong leadership is vital. Succession planning ensures your company is ready for smooth transitions when top executives step down or retire. By developing future leaders and partnering with specialized recruiters, cannabis businesses can maintain stability and growth, staying prepared for whatever the future holds. Read more!

Compensation in the cannabis industry differs from established sectors, offering less predictable pay and benefits but high potential rewards through equity and bonuses. Specialized roles command premium wages, but regulatory and market volatility shape an evolving landscape with unique challenges and opportunities.

Creating an internship program at your company is a great way to bring in fresh talent, complete important projects, and provide students with valuable real-world experience. This guide walks you through the essential steps to design, recruit, and run a successful internship program that benefits both your business and the interns.

We are thrilled to introduce Pauline Hyde as August’s Change MakeHER. With over a decade of experience in the cannabis industry, Pauline has been a pivotal force in shaping its landscape. As the co-founder of Canada’s top cannabis security consultancy and a leader in business optimization, Pauline’s work is deeply rooted in her passion for the medical benefits of cannabis. Discover more about Pauline’s journey and how she continues to inspire change and innovation in the industry.

Managing staff during busy periods can be challenging, but with the right strategies, you can keep your team motivated and productive. In this post, we explore four practical tips: prioritizing clear communication to prevent misunderstandings, delegating tasks effectively to leverage team strengths, implementing flexible scheduling to maintain work-life balance, and providing support and recognition to boost morale. These approaches will help you navigate high-demand times with ease, ensuring your team stays aligned and resilient.

Navigating the hiring process can be challenging, especially without the right tools. An Applicant Tracking System (ATS) streamlines recruitment by automating tasks, organizing candidate data, and enhancing collaboration. In this post, we explore top ATS options that are feature-rich and free, making them ideal for small to medium-sized businesses. Whether you're a startup or an established company, these systems can help you efficiently manage your recruitment process without breaking the bank. Discover the best ATS solutions to transform your hiring strategy today!

Sharing interview questions beforehand is a growing trend with both pros and cons. It fosters deeper conversations, reduces anxiety, and promotes fairness but may limit spontaneity and lead to overly rehearsed answers. Consider the role's needs and desired qualities before deciding. Read more on how to craft the best recruitment strategy for your next hire.

The U.S. cannabis industry is experiencing a significant boom, rapidly expanding its role as a major job creator. In the past year alone, over 22,000 new jobs have been added, bringing the total to more than 440,000 full-time positions. From cultivation and processing to retail and compliance, the industry is generating diverse employment opportunities. The fastest growth is seen in emerging markets like New York and New Jersey, with established regions such as the Midwest and West Coast continuing to expand. As legalization spreads, the cannabis sector is set to become a key player in the U.S. job market.

Employee referral programs leverage the networks of current employees to find top talent efficiently, offering benefits like improved hire quality, faster hiring processes, reduced costs, higher retention rates, and enhanced employee engagement. When well-implemented, they can attract high-quality candidates, reduce costs, and engage employees, making them a valuable investment for any organization. Learn more about employee referral programs with our ultimate guide with tips, benefits and examples.

Avoiding common job search mistakes can significantly improve your chances of securing a job. Key pitfalls include lacking clarity, neglecting networking, sending generic applications, overlooking personal branding, and losing motivation. By defining clear goals, building professional relationships, tailoring each application, curating a professional online presence, and maintaining a positive mindset, you can navigate the job market more effectively and increase your chances of success.

In the competitive landscape of job hunting, the follow-up process can make all the difference between landing your dream job and getting lost in the shuffle. While submitting your application and attending interviews are crucial steps, the art of following up cannot be overlooked. It demonstrates your enthusiasm, professionalism, and commitment to the opportunity. This guide covers essential tips such as understanding the employer's timeline, sending timely thank-you emails, and knowing when to move on. Mastering these follow-up strategies can significantly enhance your chances of standing out and securing the job you desire.

Hiring the right salespeople is crucial because they are the frontline representatives who drive revenue, ensure regulatory compliance, and educate consumers. Effective salespeople not only boost sales but also build strong customer relationships by providing accurate product knowledge and addressing misconceptions about cannabis. With the industry’s complex and evolving regulatory landscape, knowledgeable sales staff can prevent legal issues and maintain the company’s reputation. Moreover, the right salespeople can adapt to market changes, respond to consumer trends, and contribute to the company's long-term success and growth.

We are excited to introduce Sarah Seale as this month's Change MakeHER. With over 15 years of international market experience and 8 years in the Canadian market, Sarah is a highly regarded business strategist and leader. She has launched three companies and assisted over 20 others in strategic growth within various industries, including Cannabis, CPG, Food, and Non-Profit. Read more about Sarah’s story and her inspiring journey in the cannabis industry.

Change is an inevitable part of life, and our careers are no exception. Whether you’re considering a shift to a new industry, advancing to a higher position, or starting fresh in an entirely different field, navigating career transitions can be both exciting and daunting. However, with the right strategies, you can make this transition smoothly and successfully. Here’s a guide to help you through the process, read more!