Talent Trailblazers: Our Team, Your Recruiter
Meet Our Team
Welcome to "Talent Trailblazers: Our Team, Your Recruiter," an engaging series designed to provide you with an inside look into the world of recruitment, spotlighting the skilled individuals of White Ash Group. Our team, comprised of seasoned professionals with an unwavering passion for connecting talent with opportunity, invites you on a journey through the intricate landscape of cannabis industry careers. Get ready to meet the faces behind the scenes, uncovering their expertise, quirks, and the unique blend of skills they bring to the table. From sourcing top-tier candidates to forging lasting partnerships, our recruiters are dedicated to ensuring your success in the burgeoning cannabis sector.
Join us as we introduce our talented team of personable, knowledgeable and passionate recruitment staff, ready to guide you towards your next fulfilling role in cannabis.
WELCOME TO
THE TEAM!
Tyler Campbell
Client Partnerships Manager
We’re excited to welcome Tyler Campbell as our new Client Partnerships Manager at White Ash Group. With a career rooted in sales across multiple industries, Tyler brings a broad, adaptable perspective and a deep appreciation for how strong partnerships drive long-term growth.
Before entering cannabis, Tyler worked closely with large-scale facility development through a major HVAC equipment manufacturer—an experience that sparked his interest in cultivation environments and ultimately led him to the cannabis industry. That cross-industry foundation, combined with his passion for relationship-building, allows him to support clients with both strategic insight and real-world understanding.
At White Ash Group, Tyler works across the global cannabis landscape, partnering with organizations of all sizes and gaining visibility into cultivation, operations, leadership, retail, and go-to-market teams. In this Q&A, Tyler shares his career journey, his approach to building trusted client relationships, and his perspective on where cannabis talent and culture are headed next—along with a few insights into what keeps him energized outside of work.
Can you tell us more about your career journey, your experience, and what drew you to White Ash Group?
I’ve been in sales for many years and I’ve grown through different roles across different industries because I wanted to sharpen my abilities beyond just one space. For a long time I assumed I’d eventually find an industry that felt more personal and I never quite found that fit.
Before entering cannabis I was working with a major HVAC equipment manufacturer and that role brought me into contact with the development of facilities including cultivation operations. Crossing paths with people building these environments genuinely piqued my interest and led me to do more homework on the industry itself.
That path eventually brought me to White Ash. The partners saw my background as a strong fit for growing partnerships and accelerating the kind of growth I’ve had success with throughout my career. What really drew me to White Ash is the scope. I don’t just work with one brand or a small set of companies. I get to work across the cannabis landscape globally with organizations of all sizes. I get visibility into cultivation, operations, leadership teams, retail, sales and marketing.
That access is an invaluable resource. My goal is to keep building deep industry knowledge so I can be a trusted resource for clients and for the wider market and help stay close to the real heartbeat of the industry as it evolves.
What’s one piece of professional advice you’d give to someone looking to grow their career?
Don’t be afraid to fail but don’t let failure slow you down. Perseverance always wins. Stay adaptable and be ready for change because the pace of evolution, especially with technology, isn’t slowing anytime soon.
How do you approach growing the industry and building strong client relationships?
It starts with knowledge. People want to work with someone they trust but trust is earned through insight, consistency and real understanding of what is happening in their world. The more informed and useful you are, the stronger and more durable the relationship becomes.
What do you think is next for the cannabis industry, specifically around team building, hiring and employment?
As the industry continues to mature I think we’re going to see company cultures evolve quickly. Culture already plays a big role in cannabis and I expect it will become an even bigger driver of hiring, retention and the way teams are built. It will be interesting to see how legacy roots blend with more structured corporate growth in the next chapter.
If you could predict one trend that’s going to shake up the cannabis world in the next five years, what would it be?
Talent professionalization and cross-industry migration.
Over the next five years I think cannabis is going to pull more operators and leaders from mature industries like pharma, CPG, HVAC, food manufacturing and retail. As the sector matures, companies will prioritize people who know how to build clean, scalable systems and strong culture at the same time.
That shift will make execution the differentiator and it will reward teams that build for the long haul.
Outside of work, what keeps you energized or inspires your perspective in this industry?
I’m a people person. The social side of this work is a big part of what I love. I genuinely enjoy conversations that go beyond business and into who people are and what matters to them. It’s a great way to make a living, building relationships, solving real problems and helping people move forward.
That mix of people, energy and purpose is what keeps me motivated both in and outside of work.
