Welcome to "Talent Trailblazers: Our Team, Your Recruiter," a series diving deep into the world of recruitment, spotlighting the skilled individuals of White Ash Group. Our seasoned professionals are dedicated to connecting talent with opportunities in the cannabis industry. Meet our team, and uncover their expertise, quirks, and unique skills. This month, meet Nicole Gertz-Ross, our new Business Development Executive at White Ash Group!

Oli Bell has always believed that great brands don’t just sell products—they build communities. From leading marketing initiatives at lululemon to shaping the future of cannabis at BZAM, she’s spent her career creating connections that matter. This month’s Change MakeHER spotlight dives into Oli’s journey, her bold approach to marketing, and what’s next for BZAM in a rapidly shifting industry.

This month meet the strategist behind High Buds Club, Jaime Lipowitz. As the founder of High Buds Club, she saw what others overlooked: the immense influence of Budtenders in driving consumer choices. With just $5K and zero outside investment, she turned a bold idea into a profitable business, pioneering a first-to-market advertising solution for the cannabis industry.

In this month’s Change MakeHER spotlight, Jaime shares how she turned a bold vision into a thriving business, proving that the best way to predict the future is to create it.

Welcome to "Talent Trailblazers: Our Team, Your Recruiter," a series diving deep into the world of recruitment, spotlighting the skilled individuals of White Ash Group. Our seasoned professionals are dedicated to connecting talent with opportunities in the cannabis industry. Meet our team, and uncover their expertise, quirks, and unique skills. This month, meet Denzeyl Morris, our new U.S. Director of Sales at White Ash Group!

"In an industry that wasn’t exactly rolling out the welcome mat for people like me, I had to create my own space," says Abi Roach, whose two-decade journey in cannabis spans founding the trailblazing HOTBOX lounge to leading strategic accounts at McIntyre Creek Cannabis.

As a disabled woman and early pioneer in the cannabis space, Abi has faced—and overcome—unique challenges. Her advocacy helped shape key moments in Canada’s path to legalization, while her bold approach to business has consistently set new standards for inclusion and innovation. Read this month’s change makeHERS story today!

This month’s Change MakeHER spotlight shines on Rebecca Allen-Tapp, Product Manager at Paralab Green and a trailblazer in the cannabis industry. With extensive expertise in lab equipment for post-harvest, extraction, and packaging, Rebecca has been pivotal in shaping the operational landscape of the European cannabis market. From her early work in North America's recreational sector to leading innovative solutions across Europe, Rebecca continues to drive progress with her technical expertise, delivering high-impact results and empowering the industry with cutting-edge advancements.

Heidi Whitman, this month’s Change MakeHER, is co-founder of the EmpowHer Cannabis Society, a groundbreaking global network of 750+ women across 27 countries. Dedicated to empowering female professionals in the cannabis industry, Heidi is passionate about plant-based wellness, advocating for women's health research, and fostering a supportive community where women can thrive and lead. Through EmpowHer, she’s helping women take their place at the forefront of this dynamic industry. Read more about Heidi's inspiring journey!

We are thrilled to introduce Pauline Hyde as August’s Change MakeHER. With over a decade of experience in the cannabis industry, Pauline has been a pivotal force in shaping its landscape. As the co-founder of Canada’s top cannabis security consultancy and a leader in business optimization, Pauline’s work is deeply rooted in her passion for the medical benefits of cannabis. Discover more about Pauline’s journey and how she continues to inspire change and innovation in the industry.

We are excited to introduce Sarah Seale as this month's Change MakeHER. With over 15 years of international market experience and 8 years in the Canadian market, Sarah is a highly regarded business strategist and leader. She has launched three companies and assisted over 20 others in strategic growth within various industries, including Cannabis, CPG, Food, and Non-Profit. Read more about Sarah’s story and her inspiring journey in the cannabis industry.

Introducing Daniela Furtado, this month's Change MakeHER and Founder & CEO of Findable Digital Marketing and Cannabis Marketing School. A digital marketing expert, Daniela excels in SEO, helping cannabis retailers achieve top Google Maps rankings, boosting website traffic by 5X and foot traffic by 2X. Through Findable Digital Marketing, she enhances the online presence of businesses in the design-build and cannabis industries. Read her story to learn more!

Discover this month's Change MakeHER highlighting Sara Stewart, a recognized innovator in the cannabis sector and a Forbes-acclaimed pioneer in cannabis consumption lounges, leveraging her extensive background to shape the industry's future. Join us in celebrating her remarkable achievements and contributions to the ever-evolving cannabis industry in this months Change MakeHER series.

Welcome to "Talent Trailblazers: Our Team, Your Recruiter," a series diving deep into the world of recruitment, spotlighting the skilled individuals of White Ash Group. Our seasoned professionals are dedicated to connecting talent with opportunities in the cannabis industry. Meet our team, and uncover their expertise, quirks, and unique skills. This month, meet Spencer Rayman, Account Manager & Recruitment Consultant at White Ash Group!

Welcome to "Talent Trailblazers: Our Team, Your Recruiter," a series diving deep into the world of recruitment, spotlighting the skilled individuals of White Ash Group. Our seasoned professionals are dedicated to connecting talent with opportunities in the cannabis industry. Meet our team, and uncover their expertise, quirks, and unique skills. This month, meet Margaret Zdravkovic, Recruitment Consultant at White Ash Group!

At White Ash Group, we strive to provide valuable insights and resources to empower professionals like you in the ever-evolving landscape of our industry. We're excited to announce the upcoming launch of our 2024 Salary Guide, and we need your feedback! As part of our commitment to providing actionable data, we're conducting a survey to gather insights on salary trends, job satisfaction, and other pertinent factors affecting professionals in our field.

This month, we're thrilled to spotlight Emma, a dynamic leader celebrated for her expertise and strategic vision within the Canadian cannabis landscape. With a proven track record in building global lifestyle brands and a passion for education, innovation, and marketing, Emma embodies the spirit of empowerment and transformation. Join us in celebrating her remarkable achievements and contributions to the ever-evolving cannabis industry at our Change MakeHER series.

As the cannabis industry continues its rapid expansion, an increasing number of dynamic women are emerging as influential leaders within the field. Celebrate this month's Change MakeHER featuring Katie Pringle, Co-Founder & CEO, Marigold Marketing & PR an industry leader renowned for her innovative approach and strategic prowess, specifically in the Canadian cannabis space.

Welcome to "Talent Trailblazers: Our Team, Your Recruiter," a series diving deep into the world of recruitment, spotlighting the skilled individuals of White Ash Group. Our seasoned professionals are dedicated to connecting talent with opportunities in the cannabis industry. Meet our team, and uncover their expertise, quirks, and unique skills. This week, meet Tynan Phelan, National Director, US Operations at White Ash Group!

As the cannabis industry continues its rapid expansion, an increasing number of dynamic women are emerging as influential leaders within the field. Celebrate this month's Change MakeHER featuring Dr. Jenna Valleriani, Senior Manager, Social Responsibility for the OCS, overseeing social impact and education initiatives across environmental sustainability, diversity and inclusion, and cannabis education.

As the cannabis industry continues its rapid expansion, an increasing number of dynamic women are emerging as influential leaders within the field. Celebrate this month's Change MakeHER featuring Kathryn Long, Vetrina Group's Director of Marketing, as we delve into her distinctive perspectives and insights shaping the Canadian cannabis industry.